This course is a step-by-step guide to creating an employee survey that links to your customer measures, and ultimately to business success.
Choose this course because: “you’ll be fully up-to-speed on how to properly measure and really boost employee satisfaction, which in turn links to your customers’levels of satisfaction.”
View Course Content (click here) You will learn to: - Design a focused employee survey and maximise response rates
- Include all the key elements that drive satisfaction, motivation and loyalty
- Analyse your survey data to produce results that can be actioned and tracked
- Provide feedback to employees and demonstrate the value of the survey
- Understand the link:
employee satisfaction -> customer satisfaction -> business success - Generate a quick win to improve employee satisfaction
Course Content Part 1: What to measure - Employee surveys - an overview
- Principles of the Value Profit Chain
- Delivering results to employees, customers and shareholders
- The employee - customer satisfaction mirror
- Understanding what's important to employees
- Methodology and rating scales
Part 2: Sequential steps to carrying out an employee survey - Introducing the survey to employees
- Making sure everyone is included in the process
- Confidentiality
- Maximising the response rate
- Analysing the data
- Producing actionable data
Part 3: Linking employee and customer satisfaction - Consistent methodologies
- Essential elements of employee surveys
- Quantifying the employee customer link
- Employee measures and Balanced Scorecard
Part 4: Improving employee satisfaction - Communicating the results
- Involving managers and employees in the way forward
- Taking action
- Taking responsibility
- Reward and recognition
- Living the values
There will be group activities throughout the day and case studies will be used
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