Facilitating Focus Groups £325.00 excluding VAT

One day training: 9:30am to 5pm includes lunch, refreshments & course material.
This course will take delegates through preparing and moderating a successful focus group.

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Course Content
Part 1: Why conduct a focus group?
- Your objectives
- Probing responses
- Understanding motivations
- Examination of ideas
- Stimulating thoughts

Part 2: Before the group
- Designing a discussion guide
- Designing a prompt list
- Choosing people to invite
- Contacting and recruiting people to invite
- Incentivising people to attend
- Choosing your venue

Part 3: Facilitating focus groups
- Starting the group
- Encouraging discussion
- Avoiding negativity
- Closing the group
- The role of the facilitator throughout

Part 4: Dealing with the unexpected
- Silence in the group
- The dominator in the group
- Discussion going astray

Part 5: Techniques for going beneath the surface
- Thematic apperception
- Psychodrama
- Creative comparisons

Part 6: Exercise in facilitating a focus group

Choose this course because:
"facilitating a group can be a real challenge. Will they behave how you want them to? What if they aren't talking that much? You'll get the answers to these questions and many others together with some invaluable real life practice."

This course will explain how to:
- Clarify the objectives of the focus group
- Invite and incentivise people to attend your focus group
- Prepare your discussion guide and prompt list
- Introduce the group and use techniques for encouraging discussion
- Avoid negativity or silences
- Use techniques for delving beneath the surface
- Practise what you've learnt by moderating a focus group with other course delegates

The course fee
The total fee is £325 (excl VAT) £373.75 (incl VAT) which covers lunch, refreshments and a comprehensive set of course notes.  

Book this course now
Choose your date and venue from the dropdown