Questionnaire Design
This course covers the rules of questionnaire design and includes many group and individual exercises.
Choose this course because:
“this crucial part of effective survey research is often overlooked. You’ll see how to maximise your response rates and make sure your questionnaire design reflects best practice.”
View Course Content (click here)
You will learn to:
- Generate the best response rate you can
- Write a clear introduction and instructions at the beginning of all your
questionnaires
- Avoid the common pitfalls of question wording
- Use attitudinal and behavioural questions
- Use open ended and closed questions
- Select the most appropriate rating scale
- Design a questionnaire for
satisfaction research
Course Content:
Part 1: Sampling
- Principles
- Assumptions
- Different types of sampling
- The problem of non-response
Part 2: The questionnaire itself
- Layout
- Appearance
- The introduction and instructions
- Medium
- Funnelling
- Positioning of questions
- Routing
Part 3: Question wording
- Double-barrelled questions
- Ambiguous questions
- Leading questions
Part 4: Types of question
- Classification
- Conjoint approaches
- Behavioural & attitudinal
- Stimulus material
- Open-ended & closed
- Projective techniques
- Prompted or unprompted
- Scale types
- The role of coding
Part 5: Satisfaction and loyalty research
- Customer research
- Employee research
- Developing a list of satisfaction items
- An overall measure
- Measuring loyalty and retention
Back to top
“this crucial part of effective survey research is often overlooked. You’ll see how to maximise your response rates and make sure your questionnaire design reflects best practice.”
View Course Content (click here)
You will learn to:
- Generate the best response rate you can
- Write a clear introduction and instructions at the beginning of all your
questionnaires
- Avoid the common pitfalls of question wording
- Use attitudinal and behavioural questions
- Use open ended and closed questions
- Select the most appropriate rating scale
- Design a questionnaire for
satisfaction research
Course Content:
Part 1: Sampling
- Principles
- Assumptions
- Different types of sampling
- The problem of non-response
Part 2: The questionnaire itself
- Layout
- Appearance
- The introduction and instructions
- Medium
- Funnelling
- Positioning of questions
- Routing
Part 3: Question wording
- Double-barrelled questions
- Ambiguous questions
- Leading questions
Part 4: Types of question
- Classification
- Conjoint approaches
- Behavioural & attitudinal
- Stimulus material
- Open-ended & closed
- Projective techniques
- Prompted or unprompted
- Scale types
- The role of coding
Part 5: Satisfaction and loyalty research
- Customer research
- Employee research
- Developing a list of satisfaction items
- An overall measure
- Measuring loyalty and retention
Back to top
Book this course now
Book this course now
"Useful introduction into questionnaire design for customer satisfaction surveys. The basics discussed will be useful in drawing up a questionnaire in my organisation".
Paul Crosby
Service Level Manager NATO