Questionnaire Design £325.00 excluding VAT

One day training: 9:30am to 5pm includes lunch, refreshments & course material.
This course covers the rules of questionnaire design and includes many group and individual exercises.

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Course Content:
Part 1: Sampling
- Principles
- Assumptions
- Different types of sampling
- The problem of non-response

Part 2: The questionnaire itself
- Layout
- Appearance
- The introduction and instructions
- Medium
- Funnelling
- Positioning of questions
- Routing

Part 3: Question wording
- Double-barrelled questions
- Ambiguous questions
- Leading questions

Part 4: Types of question
- Classification
- Conjoint approaches
- Behavioural & attitudinal
- Stimulus material
- Open-ended & closed
- Projective techniques
- Prompted or unprompted
- Scale types
- The role of coding

>Part 5: Satisfaction and loyalty research
- Customer research
- Employee research
- Developing a list of satisfaction items
- An overall measure
- Measuring loyalty and retention

Choose this course because:
"this crucial part of effective survey research is often overlooked. You'll see how to maximise your response rates and make sure your questionnaire design reflects best practice."

You will learn to:
- Generate the best response rate you can
- Write a clear introduction and instructions at the beginning of all your questionnaires
- Avoid the common pitfalls of question wording
- Use attitudinal and behavioural questions
- Use open ended and closed questions
- Select the most appropriate rating scale
- Design a questionnaire for satisfaction research

The course fee
The total fee is £325 (excl VAT) £373.75 (incl VAT) which covers lunch, refreshments and a comprehensive set of course notes.

Book this course now
Choose your date and venue from the dropdown