Telephone Interviewing £1,350.00 excluding VAT
Learn how to get the best response rates when conducting telephone interviews with your customers.
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You're conducting your customer survey in house and that includes telephone interviewing.
Course Content:
You'll learn from the industry - the strike rates to expect, the importance of briefing interviewers and knowing how to probe for actionable comments. Your 'Quality Check' form will tell you just what to listen out for when monitoring interviews.
You will learn about:
Telephone interviewing best practice, the Market Research Society code of conduct, Data protection and respecting confidentiality, preparing to interview, the right volume of sample with the right information, piloting the project, scheduling time to complete the project, expected strike rates and conducting the interview. You will also pick up telephone skills for research, how to capture comments, how to do Quality Checks and monitoring of interviews, and there will be discussion on paper versus electronic surveys
The course fee
The total fee is £325 (excl VAT) £373.75 (incl VAT) which covers lunch, refreshments and a comprehensive set of course notes.
Book this course now
Choose your date and venue from the dropdown