Telephone Interviewing
Learn how to get the best response rates when conducting telephone interviews with your customers.
Choose this course because: "you're conducting your customer survey in house and that includes telephone interviewing. You'll learn from the industry - the strike rates to expect, the importance of briefing interviewers and knowing how to probe for actionable comments. Your 'Quality Check' form will tell you just what to listen out for when monitoring interviews." What you will learn: Telephone interviewing best practice - Market Research Society code of conduct - Data protection and respecting confidentiality Preparing to interview - The right volume of sample with the right information - Piloting the project - Scheduling time to complete the project - Expected strike rates Conducting the interview - Telephone skills for research - Capturing comments Quality Checks - Monitoring interviews - Electronic versus paper surveys
Book this course now
Book this course now